DiscoverElevation PodcastVridhi: Reimagining Home Lending For Bharat's Self-Employed | Day One
Vridhi: Reimagining Home Lending For Bharat's Self-Employed | Day One

Vridhi: Reimagining Home Lending For Bharat's Self-Employed | Day One

Update: 2024-12-10
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"When you walk into any Vridhi branch, the first thing you see is our values on the wall." This isn't just a decorative choice for Ram Naresh Sunku. For this founder who started his journey in a small town in Andhra Pradesh and couldn't speak English, values and trust have been the cornerstone of building one of India's promising affordable housing finance companies.


In this insightful conversation with Ishwar (AVP, Elevation Capital), Ram Naresh takes us through his journey of building Vridhi Home Finance, which has scaled to over ₹200 crore AUM with 50+ branches across five states. A rare combination of deep mortgage expertise and technology-first thinking, Vridhi is reimagining affordable housing finance for India's underserved segments.


In this episode, you will gain insights on:



  • Transitioning from corporate leader to founder

  • Building a values-first organization

  • Technology's role in traditional mortgage business

  • Creating the right founding team

  • Scaling in affordable housing finance

  • The art of liability management

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Vridhi: Reimagining Home Lending For Bharat's Self-Employed | Day One

Vridhi: Reimagining Home Lending For Bharat's Self-Employed | Day One

Elevation Capital