In this episode of Brave New Brands, we have Jonathan Eppers, founder of Vybes, a functional wellness brand that makes beverages to reduce stress and help you achieve balance in your daily life.

Check out some interesting topics in our conversation:

• The story of how Vybes was created
• First steps to enter the beverage industry
• How will consumers perceive your brand in retail stores
• Consumer behavior towards online shopping
• Iterating your product in the early stages
• Scaling your reach vs being a premium product
• Understanding your customer's pain points
• The importance of a healthy company culture
• Adapting to challenging times
• Building deep relationships direct-to-consumer
• Lessons for early-stage founders

I hope you enjoy this conversation and take away many insights into your own journey.

And remember to share your questions, thoughts, and insights with us!

Video version: https://youtu.be/sibQFDdIYaw

More about Vybes and Jonathan Eppers on:
https://www.linkedin.com/in/jonathaneppers/
https://idrinkvybes.com/

More about Daniel on:
https://www.linkedin.com/in/danielweinmann/
https://www.youtube.com/channel/UCVkb_j_g-PV7HZUev3Rke8w?sub_confirmation=1
daniel@seasoned.cc