This episode is brought to you by WAIR.

Welcome Founders to Founders’ Paradiso where you learn directly from the founders of successful DTC, CPG, and Omnichannel brands… as well as the experts that helped them get there.

Today, we hear from Greg Moore, Founder & CEO of WAIR.

If you’d like to listen to my full conversation with Greg Moore of WAIR, make your way over to The Story of a Brand Show episode #1036 - WAIR - Blazing a Path to Sizeless Commerce.

In today’s episode of Founders’ Paradiso we discuss in …

• Clip 1 - How Apparel Brands Solve the Sizing Problem
• Clip 2 - Creating a Better Experience for Apparel Consumers While Increasing Conversions
• Clip 3 - Reduce Friction for Consumers with Clothes that fit the First Time

For more information on WAIR, visit: https://www.getwair.com/

We hope you find value in these audio clips we share. If you want to listen to the full interview, please visit The Story of a Brand Show.

We at Founder’s Paradiso would love to hear from you and if you’re so inclined, leave us a rating and review on Apple Podcast (it helps us so much).

Go out and make things happen, and as always support those who support the show.

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This episode is brought to you by WAIR.

Size selection, it sucks. For you and your shoppers. It’s so confusing, inconvenient, and ultimately the reason most customers don't complete the purchase.

This sizing experience IS the difference for shoppers who find a brand that utilizes WAIR to communicate sizing for them. Now with just a few simple questions, customers have an accurate recommendation based on their unique body shape that will support them throughout their shopping session. The stats don't lie, most brands will see an immediate increase on conversions upon installation.

I only shop with brands that care about getting size right the first time, what about you?

Want to provide this service to your shoppers, go to https://www.getwair.com/ and request a demo. You’ll be happy you did.