Walmart's WhatsApp Strategy Boosts E-commerce
Update: 2025-11-20
Description
Walmarts innovative WhatsApp strategy in Chile, sending grocery restock prompts, now accounts for 20% of their e-commerce business, showcasing their digital evolution beyond big-box stores. CEO Doug McMillon highlights the success of data utilization, tech advancements, and physical automation. Walmarts digital focus pays off with surpassing financial results, leading to a raised outlook and a six percent share jump. John Furners CEO appointment signals continued leadership. Walmart plans to expand WhatsApp strategy and partner with OpenAI to enhance shopping via ChatGPT.
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