Walmart Shifts to Wealthier Shoppers, Leaving Lower-Income Consumers Behind
Update: 2025-12-09
Description
Eileen Gowlak, a retiree, is prioritizing groceries over clothes due to rising prices, a trend echoed by many consumers. Walmart, traditionally catering to lower and middle-income shoppers, is shifting focus to attract higher-income customers. This K-shaped economy, where the wealthy thrive while others struggle, is concerning as it leaves fewer affordable options for lower-income consumers. Walmart is transforming into a modern, tech-centric destination, renovating stores and adding upscale products. This strategic shift is evident in Walmarts recent move to trade on the Nasdaq, signaling a change in customer base.
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