Watchdog | ACCC Unfriends Meta Over Celebrity Ads
Update: 2025-07-31
Description
In this episode Maddocks Partner Shaun Temby discusses the ACCC proceedings in the Federal Court against Meta, accusing the company of allowing misleading “Fake Celebrity Endorsement Ads” to run on Facebook.
These ads allegedly used the likeness of well-known Australians to promote dodgy financial schemes - many of which turned out to be scams.
But Meta isn’t backing down. Tune in to hear why the company argues it shouldn’t be held liable.
Shaun also breaks down the court’s perspective and what’s next for both the ACCC and Meta. Shaun also hypothesises the potential implications this case could have for tech giants and the future of digital advertising regulation.
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