In this episode of the WIIM Podcast, guest hosts Katie Stoller and Lauren Ludlow, delves into the intricacies and challenges of the influencer marketing industry. They discuss personal anecdotes, including chaotic work experiences, the evolving landscape of social media, and the impact of AI in influencer vetting. The conversation covers their career beginnings, the shift from traditional media to influencer marketing, and the importance of networking and transparency. They conclude with valuable advice on building confidence and the significance of maintaining strong professional relationships.

00:00 Introduction: The Crazy Work Culture

00:34 Welcome to the WIIM Podcast

01:49 About Women in Influencer Marketing (WIIM)

02:47 TikTok and Political Issues

04:10 Guest Hosts: Katie Stoller and Lauren Ludlow

04:27 Sponsorship and Community Resources

07:11 Influencer Marketing Stories: Never Have I Ever

10:00 Navigating Campaign Challenges

19:06 The Importance of Transparency

20:39 AI in Contract Management

22:09 Nostalgia: 90s and 2000s Fashion Magazines

23:16 Lauren's Unique Career Path

24:10 Early Influences and Inspirations

25:31 Transition to Influencer Marketing

26:51 The Rise of Influencer Marketing

28:52 Pioneering New Marketing Strategies

32:21 Networking and Building Relationships

35:22 Advice for the Next Generation

39:15 Confidence and Career Reflections

44:20 Closing Thoughts and Community

Connect with Katie:

LinkedIn: https://www.linkedin.com/in/katiestoller/

Connect with Lauren:

LinkedIn: https://www.linkedin.com/in/laurenludlow/

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