We're never going to stand out together: Apples and Oranges | Michael Clift
We're never going to stand out together: Apples and Oranges | Michael CliftDescription
This episode of the Art of Branding podcast with Beatrice and co-host Michael evolves around on standing out in a market with limited resources. We chat about repositioning examples, including skincare brand Tatcha and ice cream brand Halo Top.
We dive into avoiding direct competition by leaning into the unique, and building trust with customers. Michael also elaborates on the significance of holding clients accountable to achieve impactful results and how to ensure that there’s employee buy-in to strengthen your business.
Jump straight in 👇🏻
00:51 Competing with Limited Resources
02:08 The Tatcha Example: Finding Your Niche
03:21 Positioning and Differentiation
05:26 Building Trust and Authenticity
08:15 Client Success Stories
16:10 The Power of Accountability
21:14 Adapting and Innovating in Business
28:41 Leadership and Values
Reach out to the co-host Michael Clift:
LinkedIn | Website | Instagram
Follow Beatrice Gutknecht:
LinkedIn | YouTube | Website
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Produced by Your Podcast Sidekick
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United States
