DiscoverBeyond the MatWe hired a new COO - Our business insights and how Per’s lost 6kg and levelled up his life.
We hired a new COO - Our business insights and how Per’s lost 6kg and levelled up his life.

We hired a new COO - Our business insights and how Per’s lost 6kg and levelled up his life.

Update: 2025-06-12
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Have you ever been curious about what goes on behind the scenes at Pilates By Bryony? For the first time on Beyond The Mat, this week I sit down with Per Holm, our new COO, to share with you how we’re building Pilates By Bryony and what we’re doing differently. We talk about it all, from strategy, systems, and values. Discover how we met, Per’s journey from founding Danish Masterclass to joining Pilates By Bryony, and the key decisions shaping our future. From the business tools we rely on, to understanding customer engagement, and our exciting new flywheel concept. We're uncovering it all!


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We hired a new COO - Our business insights and how Per’s lost 6kg and levelled up his life.

We hired a new COO - Our business insights and how Per’s lost 6kg and levelled up his life.