We tried to be HER

We tried to be HER

Update: 2025-08-13
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Everyone wanted to be her: the face of the brand, the booked-out speaker, the one with media buzz and a million offers. But what they tried to copy was the chaos, not the engine underneath.
This week’s FAFO is a PSA: complexity isn’t maturity, it’s a trap.


Read the written version: theopsshop.biz/fafo

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We tried to be HER

We tried to be HER

Nikki McKnight