CT X AUDOPIA X STEVE

🔥 Struggling to sell your coaching course? Stop guessing and start growing. 🔥

In this must-listen episode, Coach Trap hosts' Greg Styan and Dan Williams teams up with leadership expert Steve Barrett—a corporate leader turned coach—to break down the real strategies behind his transformational program, ‘Mastering Change’.

This isn’t just talk. It’s your coaching business blueprint.

🎯 What You’ll Learn (Takeaways):

How Steve transitioned from corporate leadership to coaching with purpose

Why embracing change is the most powerful tool in your personal & professional growth

Outreach that works: Build trust before the DM

The secret to finding your ideal coaching audience

How storytelling and personal experiences convert browsers into buyers

Why authenticity beats polished perfection every time

How free, value-packed content (like Steve's redundancy course) builds your brand

Using vulnerability to create deep client connection

Future-forward coaching: newsletters, books, and beyond

The golden rule: trust is built through consistent engagement

🧠 Titles We Almost Picked (Because They’re That Good):

• Mastering Change: Insights from Steve Barrett

• Embracing Change in Coaching

🎙️ Sound Bites That Hit Hard:

"Change is coming your way."

"You have to tap into a mindset."

"Every DM is a follow-up."

⏱️ Chapters:

00:00 – Introduction to Coaching and Mastering Change

02:57 – Understanding the Course and Its Audience

05:23 – Strategies for Client Engagement and Outreach

08:04 – Cognitive Reappraisal and Target Audience

11:19 – Leveraging Personal Stories for Connection

15:51 – The Importance of Authenticity in Coaching

19:42 – Introducing the Free Course on Redundancy

23:00 – Marketing Strategies for the Course

26:33 – Future Plans and Expanding the Coaching Business

30:10 – Final Thoughts and Key Takeaways

🎯 Want to go deeper?

👉 Access Steve’s full Mastering Change course here: www.audopia.co.uk

👉 For more coaching insights, visit: www.coachtrap.co.uk

📺 Watch on YouTube

🎧 Listen on Spotify: From Invisible to Irresistible

📍 Live replay also available on X Spaces: https://x.com/gbcoach

To Find out more about Steve Barrett - https://www.linkedin.com/in/steve-barrett-...

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