WeekendBookClub 7: 'The Choice Factory' by Richard Shotton

Update: 2021-11-19

Description

The Choice Factory is one of those rare books that covers how brands can leverage behavioural science. Each insight in the book is backed by lots of research and real world examples from across the industries. This one is a must-read for every marketer!

FreeFlowing With Gurudev is the podcast where you hear from some of India's most enterprising brand builders and startup founders. The podcast is hosted by Gurudev Prasad, the founder of BusyBeeBrands.

For more information, visit: https://www.busybeebrands.com

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In Channel

A Recipe for Purpose-Driven Entrepreneurship w/ The Whole Truth Foods Founder Shashank Mehta

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Redefining Business Education for the Startup Era w/ Stoa School’s Aditya Kulkarni and Raj Kunkolienkar

2022-02-1801:00:59

Fulfilling India’s Need for Mead w/ Moonshine Meadery's Nitin Vishwas & Rohan Rehani

2022-01-1755:59

WeekendBookClub 7: 'The Choice Factory' by Richard Shotton

2021-11-1907:57

WeekendBookClub 6: 'How to Fail at Almost Everything and Still Win Big' by Scott Adams

2021-10-2907:30

Embracing Failure and The Privilege of Freedom w/ Ankur Warikoo

2021-10-2046:29

WeekendBookClub5: 'Atomic Habits' by James Clear

2021-10-1310:16

How Challenger Brands Are Rewriting The Brand-building Playbook w/ Manu Prasad, CMO of Scripbox

2021-10-0701:09:42

The Power of Life-changing Habits w/ Rajan Singh of HabitStrong

2021-09-3001:09:40

WeekendBookClub 4: 'ReWork: Change the Way You Work Forever' by David Heinemeier Hansson and Jason Fried

2021-09-2406:59

Creating Safer, Happier Housing Societies w/ MyGate Co-founder Abhishek Kumar

2021-09-2447:03

Weekend Musings on MailChimp’s acquisition and thoughts on entrepreneurship

2021-09-1705:47

Decoding Dunzo’s Marketing Playbook w/ Sai Ganesh, Dunzo Brand Lead

2021-09-0847:28

WeekendBookClub 3: 'The Psychology of Money: Timeless lessons on wealth, greed, and happiness' by Morgan Housel

2021-09-0407:52

Turning Customer Obsession into Killer Content w/ Aashish Chopra

2021-08-2447:12

WeekendBookClub 2: 'Bubble or Revolution: The Future of Bitcoin, Blockchains, and Cryptocurrencies' by Neel Mehta, Aditya Agashe, Parth Detroja

2021-08-2106:59

How Chai Point Revolutionised India’s Favourite Beverage w/ Amuleek Singh Bijral

2021-08-1349:08

WeekendBookClub 1: ‘Harsh Realities: The making of Marico’ by Harsh Mariwala and Prof. Ram Charan

2021-08-0504:27

Spotting Greatness in the Early Stage w/ Vaibhav Domkundwar of Better Capital

2021-07-2801:06:35

FreeFlowing With Gurudev | Trailer

2021-07-2801:11

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WeekendBookClub 7: 'The Choice Factory' by Richard Shotton

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WeekendBookClub 7: 'The Choice Factory' by Richard Shotton

Gurudev Prasad

WeekendBookClub 7: 'The Choice Factory' by Richard Shotton