What’s Your Central Message?
Update: 2025-08-21
Description
In this episode of 5 Minutes With Andy, CEO Andy Freed explains why every organization needs a clear central message that people can remember and repeat—like the chorus of a great pop song.
Andy discusses:
- Why talking points fall short.
- How the message triangle helps leaders communicate clearly and consistently from any angle.
- What makes a strong central message—and how you know when you’ve nailed it.
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