What’s Your Data Worth?
Update: 2023-10-03
Description
In this episode, I chat with Kevin Marcus about the many pieces of data used in marketing.
We cover many concepts such as probabilistic and deterministic models, correlating IP addresses with a timestamp, mobile IDs, data wrangling, among many others!
Kevin is the co-founder and CTO of Versium. A serial entrepreneur, Kevin is a technical evangelist with 20 years experience architecting highly scalable commerce and database systems. He is an advisory board member and alumni of University of California-Riverside.
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