What’s in your Soho bag? Unpacking the role of collaboration in circular product design
Description
In this episode of The Circular Economy Show, we uncover the power of collaboration in scaling the design of products that are fit for a circular economy. Host Pippa Shawley is joined by Megan Dawson-Elli, Product Sustainability Manager at Tapestry, and Steven Bethell, Co-founder of Bank and Vogue, to discuss their groundbreaking partnership that led to the creation of Coach’s sellout Soho bag. Learn how post-consumer denim, innovative design, and a shared vision resulted in a beautiful product and a life-cycle assessment showing that the repurposed denim had up to a 95% reduction in water usage and up to 80% less carbon emissions than conventional first use denim. Tune in to find out how circular design is fundamental to both circularity and commercial success.
Learn more about Tapestry and Bank & Vogue.
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