What’s the Future of the Concert Kiss Cam? Giving Fans Control of It
Update: 2025-11-04
Description
At the Billboard Live Music Summit, Nick Groff, manager of German electronic artist Bunt, discussed a new approach to the classic kiss cam. At a recent show, fans were given special phones to control the camera and share their moments on the big screen. This organic approach to fan engagement, which started as a solution to connect with larger crowds, received a positive response. Groff believes this method celebrates the genuine emotions that make live shows special and addresses the issue of fans disrupting performances with their phones. Despite the technology's cost and complexity, Bunt plans to use it at upcoming shows, sparking interest in how this new fan celebration method might spread across the live music industry.
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