What's Driving India's Quick Commerce Boom? Ft. Yashita Shah
Description
Welcome to another insightful episode of the Digital Shelf Insider Podcast by MetricsCart. This time, host Shreshta speaks with Yashita Shah, Founding Partner at Online Dukaan, to decode the rapid growth of quick commerce in India, from Blinkit to Zepto, and what it means for brands, retailers, and consumers.
From groceries to gold coin deliveries on Akshaya Tritiya, this episode explores how quick commerce is rapidly gaining a foothold, how consumer behavior is shifting, how platforms are adapting, and why profitability is no longer optional. Yashita shares real-world insights on product packaging, SKU rationalization, tier-2 city penetration, and how traditional retailers are reacting to this 10-minute delivery wave.
This episode is a must-listen for D2C founders, e-commerce strategists, FMCG brand teams, and anyone trying to stay competitive in India’s evolving online retail market.
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