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What's Going On? Everyone Is Asking

What's Going On? Everyone Is Asking

Update: 2025-08-07
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The Embark Q3 Trends Report will launch on Friday, August 8th.


Jack and Annie talk about the report and key highlights, analyzing the current state of luxury travel as we enter Q3 which is typically the industry’s strongest season, but this year is marked by shifts in demand and guest behavior. 


This is rich but restrained...and is it a vibecession? A data-informed look at what’s happening now, and what’s next, in global luxury travel based on what we are seeing. 


Also discussed: the stunning renovation of the Belmond Hotel Splendido, the brand-new Waldorf-Astoria New York, and the life-changing Hyrolox hair treatment (for Annie). Plus:


  • How to layer AI with EI (Emotional Intelligence) 
  • Who is traveling and what they're spending
  • Destination breakdown: Paris is outperforming expectations post-Olympics, while London is still in decline (why?). The French Riviera has overtaken Italy as the top summer destination, and Greece is emerging as a "value." 
  • Group trips are exploding, solo travel among women is on the rise, and experiences are increasingly passion-driven including mahjong, en plein air (painting outdoors), and art. 



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What's Going On? Everyone Is Asking

What's Going On? Everyone Is Asking