Naming a brand or a new product can be one of the hardest choices you make for a business because it's a choice that has everlasting impact.

In fact, one of the most common questions I get asked is:

“Ed, how do I come up with the perfect name?”

Well, that’s tough because the perfect name will vary from brand to brand, but there are a few things a name must be:

1. A name must be able to classify the uniqueness of the brand or of the product.
2. The name must be recognizable.
3. A name must be personal. Not only to you, but to your customer as well.

And each one of these individual musts must be approached with a ton of consideration.

So … what’s in name?

A lot more than you think.

Come along as I break it all down on the latest episode of Howie Grow A Brand!

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