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Want TV sound that actually moves you and a music system your family can use without thinking? We sat down with Stephen Reed, Sonos’ UK lead for the professional channel, to unpack how those early “little white boxes” became a platform that turned private listening into shared sound. Stephen takes us behind the scenes on product evolution, the reliability mantra that installers swear by, and the control flexibility that lets clients use apps, voice, or wall panels without breaking the experience.

We explore the real-world path to great sound in normal rooms. Stephen explains why Arc Ultra delivers convincing Dolby Atmos for living spaces, how the new speech enhancement developed with hearing experts makes dialog more intelligible, and when to add subs and rears for a bigger stage. He also walks through hybrid options with AMP for those who love their vintage speakers, plus smart ways to design for lip sync, tidy installs, and incremental upgrades. If your budget lives under five figures, this is how to win big on immersion without building a dedicated cinema.

For custom installers, we get practical. We talk pro-only Sonos SKUs, where to buy for better margin, and how blended projects—AMP plus in-ceiling speakers, lighting control, and AVR integrations—turn into profitable, low-call-back jobs. Stephen addresses the app rebuild and why today’s software is more capable, then shares how control system search now ties into Sonos and how to use the web interface to remotely check a client system. The punchline: most failures aren’t speakers, they’re networks—so plan Wi‑Fi like it matters.

There’s more: a YouTube-only holiday giveaway, a nod to what’s coming at ISE Barcelona, and clear advice for homeowners and pros. Keep systems updated. Treat the soundbar as a serious music speaker. And if you’re in CI, say hello at trade shows—partnerships make projects better. If this conversation helped, follow the show, share it with a friend, and leave a quick review so more people can find it.

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