We killed The Art of Branding.

It’s dead. Buried. RIP to a mostly decent name.

Is this a resurrection?

A new position?

Or did we just do a Jaguar and say duck you to everything that’s been built so far?

In this first episode of season 3, joined by podcast producer and manager Elijah Drown, Beatrice shares why the change, the evolution of the business, and rebranding.

This one is for business owners, co-founders, and heads when considering pivoting, rebranding, or refreshing your business without changing your brand identity.

Hone down your market positioning to step away from competition and attract more of the right customers with Beatrice’s upcoming Repositioning Masterclass:

Join the waitlist here.

Find gaps in your brand health and performance in 5 minutes with The Brand Health Audit.

Avoid wasting time reaching out to the wrong fit businesses, Dealfront lets you narrow your audience down without needing to pay for every signal.

How badass are they? They’ve given The Art of Positioning listeners 10% off after your trial on this link: https://leadfeeder.partnerlinks.io/the-art-of-positioning

01:57 Killing The Art of Branding

06:24 Positioning in business

09:53 Brand health check and performance gaps

13:51 Leveraging newsletters and social media

18:05 Podcast evolution and content strategy

32:53 Going into season 3: what should we expect

33:46 Navigating brand strategy and neurodiversity

37:01 Masterclass and brand repositioning

43:30 Leverage humor and controversy

5 episodes to binge on:

1. The no bullshit strategy with Alex Smith
2. Brand strategy in action with Cam Varner
3. Future-proofing your brand with Adriana Tica
4. Grow your business with mission and vision with Michael Clift
5. Build relatability through villains and anti-heroes with Taylor Tudisco

Follow Your Podcast Sidekick founder Elijah Drown:

⁠⁠⁠LinkedIn⁠⁠⁠ | ⁠⁠⁠Instagram⁠⁠⁠ | ⁠⁠⁠Facebook⁠⁠

Follow Beatrice Gutknecht:

LinkedIn | YouTube | Instagram | Website

Produced by Your Podcast Sidekick