Ms. Rachel went from a passionate educator to a viral YouTube sensation, building a brand that toddlers (teachers and parents) absolutely love. But behind her massive success is a brilliant marketing and PR strategy that every business owner can learn from. In this episode of Deskside with Melissa, we’re breaking down Ms. Rachel’s rise to fame as a case study in brand loyalty, content creation, and community engagement. Whether you’re a small business owner, a content creator, or an entrepreneur looking to build a devoted audience, this episode is packed with insights to help you grow.

What You’ll Learn in This Episode:

✅ The marketing and PR strategies that helped Ms. Rachel resonate with audiences

✅ How she built trust and connection (and why it works)

✅ What businesses can replicate from her success

✅ Lessons on content marketing, relatability, and community engagement

🔗 Links & Resources Mentioned:

• Ms. Rachel’s YouTube Channel
• Follow Melissa on Instagram
• Are you a women entrepreneur just starting out with promoting your business? Join the Girl Boss Biz Membership

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