What Direction Is My Marketing Funnel Supposed to Go? | Keynote Clarity for Thought Leaders with Jon Cook Flash Briefing
Description
If you’ve spent much time at all in the marketing space, then you’re familiar with the concept of a marketing funnel. It looks larger at the top and funnels down towards the bottom, just like a funnel. The problem is your funnel is actually upside down, a lesson I learned from Flint McGlaughlin at the MECLABS Institute.
People aren’t falling into your funnel from the top and letting gravity pulling them further and further into higher-priced offers. It’s as if your funnel is a mountain for your prospect to climb and gravity is pulling them back down to the mountain unless they decide to keep climbing higher with you and your business.
Every step along the way is a micro-decision to keep listening to you, keep reading your content, and keep engaging with your overall Message. Every click, every scroll, every moment they spend with you is their conscious decision to keep climbing further up your funnel mountain.
Today is about seeing your marketing as a mountain to climb instead of a funnel to fall into and let gravity do the rest. Take a look at your website and your sales pages and see how you can reposition different pieces to make the climb easier for your prospects to enjoy.
Have a great day today and remember, your Message matters!
The Keynote Clarity for Thought Leaders Flash Briefing is presented by Jon Cook, founder of Keynote Content. Jon and his team help thought leaders, namely speakers, coaches, and consultants, craft and share their messages to better serve their audiences. Connect with Jon and his team at Keynote Content by visiting keynotecontent.com. You can subscribe to The Keynote Clarity for Thought Leaders Flash Briefing by visiting bit.ly/KeynoteClarity and enabling it there. Then, all you have to say is, “Alexa, what’s my flash briefing?”
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