What Do I Do When A Keyword Doesn’t Convert? (Classic)
Wondering when you should cut bait and pause a keyword with zero sales? We’re here to help! This episode is all about keyword management, specifically how you can track and manage keywords that don’t have conversions.
Mike and Stephen leave no stone unturned as they breakdown everything you need to know about keywords that aren’t converting.
This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates.
We’ll see you in The PPC Den!
0:00 Nancy shares what to expect in this episode
3:45 What to do with keywords that have zero sales
5:05 Search terms vs. Keywords
9:10 Keyword case study
11:05 When should you pause a keyword?
18:28 Keyword management in practice
24:13 How to interpret and act on your keyword data
37:45 Managing converting keywords
41:15 Closing thoughts
🦡 Resources & Links
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Stephen Noch
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message