DiscoverThe Value RaceWhat Do You Do When It Gets Difficult? | Ep 117
What Do You Do When It Gets Difficult? | Ep 117

What Do You Do When It Gets Difficult? | Ep 117

Update: 2025-06-03
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My business is getting its butt kicked. More cars, more ads, more staff... still losing deals.

My wife and I got into it over something I've NEVER talked about publicly. Something that made me question everything about how I show up as a husband.

My back injury? Nearly broke me. Like... I didn't want to get out of bed level broke me.

Look, I could've sugar-coated this episode. Made it sound all motivational speaker-y. But screw that.

This is me telling you EXACTLY what I did when life came at me sideways. The actual phone calls I made. The uncomfortable conversations I had with my wife. The cold plunges at 5 AM when I wanted to quit.

Because here's the thing... when shit hits the fan (and it WILL), you've got three choices: shut down, make excuses, or do the work.

I chose option three. Even when it hurt. Especially when it hurt.

No fluff. No theory. Just what actually worked when everything was falling apart.

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What Do You Do When It Gets Difficult? | Ep 117

What Do You Do When It Gets Difficult? | Ep 117