What Drives Audiences to Independent Cinemas: Interview with Alex Moir - Head of Marketing at Palace Cinemas
Update: 2024-01-09
Description
“Every single [Palace] cinema has its own unique identity, its own unique programming ethos, its own unique audience.”
Joining Dom on The Cinema Sitdown is Alex Moir, the Head of Marketing at Palace Cinemas.
Specialising in arthouse and international cinema, Palace’s emphasis on offering a boutique, premium cinema going experience has seen it develop into Australia’s leading independent cinema chain.
Overseeing the overall marketing and branding strategies for the cinema, Alex shares his thoughts on what distinguishes Palace from other chains and how its unique identity has allowed it to thrive through uncertainty and an increasingly competitive film market.
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