What Effective Social Performance Really Looks Like | Mark Byrne, Brave Bison and Gareth Harrison, SocialChain
Description
Social ad spend is growing but over half of it still goes to waste. In this first episode of The Media Lift Effect, a special SocialMinds × Brave Talk collaboration, host Eve Young is joined by Gareth Harrison (SocialChain) and Mark Byrne (Brave Bison) to unpack why performance is falling short — and what needs to change.
They explore the new realities of rising CPMs, fractured attention, and misleading last-click attribution. And introduce a smarter model built for how people move through social: aligning creative, media, and measurement to reduce waste and lift performance.
From creator content to dwell time, organic signals to data-driven attribution — this is your reset on what effective social performance really looks like.
🔗 Download the full whitepaper: https://www.socialchain.com/social-minds/insights/the-media-lift-effect/%E2%86%97
![SOCIAL IN SIX [098]](https://s3.castbox.fm/24/e9/59/97c63d3ad0c92c3577d5371d2a33fe69ee_scaled_v1_400.jpg "SOCIAL IN SIX [098]")
![SOCIAL IN SIX [093]](https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/9d/5e/b5/9d5eb528-3fce-61a0-b365-5a2c5e8a4bb0/mza_12795422020045301793.jpg/400x400bb.jpg "SOCIAL IN SIX [093]")
United States
