In this episode of Mostly Marketing with Matt Wilson, Matt teams up with John Costanza, Director of Programmatic at Silverback Advertising, to explore what truly makes ad inventory "good" in programmatic advertising. They dive into the role of The Trade Desk’s S&P 500 list, the use of premium versus open inventory, and why context matters in campaigns. From humorous takes on obscure ad placements to real-world insights on connected TV and in-app advertising, this episode offers a fresh look at how to balance ad quality with audience targeting. Perfect for marketers seeking to optimize their programmatic strategy!