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Making a podcast requires a lot more than just sitting in front of a microphone, hitting "record," and talking with a guest--as I've learned over the past few years.  To find out what it takes to make a good podcast, and make it grow, I turned to an expert: Colin Gray, the founder and CEO of ThePodcastHost.com.  Colin gave me tips and advice that can apply to other podcasters as well--and many of his tips can be used by anyone, in any field: be a good listener,  stop being a perfectionist, and more (listen to the interview to get his many other useful tips!).

In this episode:

• Why do most podcasters get into podcasting? (02:42 )
• How best to approach launching a podcast (03:42 )
• Finding your "niche"--demographics vs. psychographics (07:51 )
• Choosing which ways to market a podcast (13:49 )
• The "strength" and "sticking points" of podcasting (16:47 )
• How Colin got into podcasting and created ThePodcastHost.com (18:46 )
• Various ways to make money from podcasting (21:32 )
• How to make the process efficient and sustainable (27:09 )
• Ideas to cut down on editing time (30:26 )
• Marketing with video clips vs. still images (37:50 )
• Advice to avoid "podfade" (41:21 )

Want to know more about Colin?

• Find out about his company: ThePodcastHost.com
• Link up with him on LinkedIn: https://www.linkedin.com/in/colinmcgray/?originalSubdomain=uk

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