What It Takes to Become a Professional Organizer and Thrive as a Service Provider | Laurie Palau
Description
#689 Ever wondered how a simple lifelong skill can evolve into a thriving, multi-stream business? In this episode, host Kirsten Tyrell sits down with professional organizer and entrepreneur Laurie Palau, founder of Simply B Organized, to unpack her journey from corporate America to building a successful organizing brand long before Instagram or the creator economy existed. Laurie shares how she grew her business through grassroots marketing, built trust within her local community, and later expanded into workshops, speaking, podcasting, and mentoring. She also dives into the importance of authenticity, knowing your bandwidth, and designing a business that fits each season of life. Whether you're exploring the organizing space or looking to grow a service-based business with intention, this episode offers practical and inspiring insight into sustainable entrepreneurship!
What we discuss with Laurie:
+ Transition from corporate to entrepreneurship
+ Early days of professional organizing
+ Finding first clients through grassroots outreach
+ Testing services before scaling
+ Evolving into workshops and speaking
+ Launching a podcast in 2017
+ Building multiple revenue streams
+ Authenticity as a business advantage
+ Time blocking for productivity
+ Designing a business for each life season
Thank you, Laurie!
Check out Simply B Organized at SimplyBOrganized.com.
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