Sam Cornforth is one of the funniest and most innovative creators on social media, often pulling tens of millions of views with his comedy videos. We got into everything from his approach to comedy, to what actually makes a great ad, to the moment he walked away from the 9 to 5 world and bet on himself.

This one is packed with insight for anyone interested in monetising social media, including the mistakes he made when he almost sold all his image rights to a condom brand! Sam has mastered the art of being a fully grown man child on the internet, and is also one of the nicest creators in the space.