Adobe’s acquisition of Workfront marked a thunderclap for the enterprise marketing cloud technology providers. Want to learn why?

Tune into this week’s episode of The Digital Future Podcast and join Paul Lima, Founder of Lima Consulting Group, as he walks you through:

1. The Adobe Workfront acquisition context

2. The current customer base

3. What customers should expect moving forward

4. The impact to the platform architecture

5. 5 key unlocks for business leaders

6. Predictions for the future of Workfront

As an Adobe Gold Partner and a certified and experienced Workfront Partner, Lima Consulting Group has several unique insights into the lasting impact this acquisition will have within the industry. If you are a senior executive, you won’t want to miss this deep dive into the acquisition and its implications for the future of your business.

Quotes

• “With remote work and the ubiquitous adoption of collaboration tools, we’re entering a new era of how work gets done. This is way more than just the after effects of COVID. It’s about opening up the transparency within the workflows that drive value and identifying and standardizing the value-driving and cost-driving processes that drive the business.” (03:10-03:33 )

• “What makes this acquisition different is that Adobe can now start new conversations and open new onramps with any operational team, with nearly any discipline within the enterprise.” (05:53-06:04 )

• “For existing customers of both Adobe and Workfront, expect an acceleration of Adobe features that will be accessible from within Workfront.” (08:56-09:04 )

• "Although streamlining workflows is all well and good, Adobe has the opportunity to offer something more – a lot more. Business leaders will be able to collect data about the actual process of content creation and then perform analysis of their creative processes in ways that are not typically done or that were just previously too hard to do.” (10:57-11:18 )

• “By centralizing all tasks related to delivering winning customer experiences, practitioners can combine the benefits of mashing up Adobe’s Experience cloud with a platform for how work gets done.” (15:43-15:56 )

• “You cannot digitize what you have not documented.” (19:31-19:34 )

Links

Website: www.limaconsulting.com/digitalfuturepodcast.com

www.digitalfuturepodcast.com

LinkedIn: https://www.linkedin.com/company/limaconsulting

Youtube: https://www.youtube.com/channel/UCvAS4gtglbkwu2lVMaAo6Lg

Twitter: https://twitter.com/LimaConsulting