Pricing is one of the biggest sticking points for small group personal training gym owners - and often the very thing that keeps you from building the profitable, fulfilling business you set out to create.

In this episode, George breaks down:

• Why “charging more” isn’t as simple as it sounds (and how to overcome the emotions behind it)
• How to position small group PT against budget gyms, class-based studios, and 1-1 PT
• A simple pricing formula you can apply right now
• The hidden danger of chasing member numbers instead of revenue
• Practical strategies for introducing higher rates without losing your community

If you’ve ever thought “I’ve got loads of members but the numbers still don’t add up,” this episode is your blueprint to fix it.

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