DiscoverB2B Marketing with Dave GerhardtWhat The CEO Wants From Marketing & The Future Of MarTech with Metadata CEO Gil Allouche
What The CEO Wants From Marketing & The Future Of MarTech with Metadata CEO Gil Allouche

What The CEO Wants From Marketing & The Future Of MarTech with Metadata CEO Gil Allouche

Update: 2022-05-241
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Dave is joined by Metadata founder and CEO Gil Allouche to discuss what the CEO really wants out of marketing, how to present to the board, what the revenue function looks like at Metadata, Gil's path from engineer to CMO to CEO, category creation, the muscle of being frugal, the future of martech, and why Metadata is focused on building the "operating system" for marketers today.

Be a part of the Exit Five B2B marketing community at exitfive.com

This episode is brought to you by Metadata: https://metadata.io/

Metadata helps demand gen. marketers automate paid campaigns and drive more revenue. Learn why more B2B SaaS companies are using Metadata to grow revenue at Metadata.io.

Thanks to my friends at hatch.fm for producing the podcast for me. They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.



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***

This episode of the Exit Five podcast is brought to you by our friends at Knak.  Launching an email or landing page in your marketing automation platform shouldn't feel like assembling an airplane mid flight with no instructions, but too often that's exactly how it feels.

No more having to stop midway through your campaign to fix something simple. Knack lets you work with your entire team in real time and stops you from having to fix things mid flight. Check them out at knak.com/exit-five/


***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

  • They give you unlimited podcast editing and strategy for your B2B podcast.
  • Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
  • Visit hatch.fm to learn more
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What The CEO Wants From Marketing & The Future Of MarTech with Metadata CEO Gil Allouche

What The CEO Wants From Marketing & The Future Of MarTech with Metadata CEO Gil Allouche

Dave Gerhardt