More money, more possibilities. For our Season 10 finale, we asked a simple but revealing question: if your admissions or counseling budget grew by 20%, where would you put it, and why?

Our guests share how they’d prioritize resources, balance quick wins with long-term investments, and make the case for more support:

• Cicily Shaw, Director of College Counseling at Thayer Academy (MA) and Past-President of New England ACAC

• Stephanie Dickerson, Associate Director of Admissions for Outreach & Scholarships at the University of Louisville (KY) and Past-President of Kentucky ACAC

Their answers may surprise you, and spark your own ideas for what to do with more funding.