What You Need To Know About Today’s Used Car Shopper with Matt Jones
Update: 2023-04-28
Description
Susan Gaytan & Michael Renaud chat with Matt Jones, Senior Director of Brand & Industry at True Car about everything your sales team needs to know about today's used car shopper.
SPEED: How you are responding to the lead. Time and efficiency.
LEARN THE LEAD: How much do you know about the shopper and their preferred vehicle?
THE EXPERIENCE: Must look beyond price. What motivates the shopper?
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