DiscoverLane9: Track, field & moneyWhat do track & field's sponsors aim to get from their sponsorships?
What do track & field's sponsors aim to get from their sponsorships?

What do track & field's sponsors aim to get from their sponsorships?

Update: 2021-03-10
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Sports sponsorship requires more from the brand and the property than slapping a logo on something. What did the sponsors of recent track & field events hope to get from their involvement, and did they do anything to reach that goal? What will Puma do to activate their new post-collegiate group in North Carolina?
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What do track & field's sponsors aim to get from their sponsorships?

What do track & field's sponsors aim to get from their sponsorships?

George M. Perry