DiscoverShots of PurposeWhat does neuroscience have to do with the climate crisis? /w Philip Jordanov, Neuropsychologist at Neurofied
What does neuroscience have to do with the climate crisis? /w Philip Jordanov, Neuropsychologist at Neurofied

What does neuroscience have to do with the climate crisis? /w Philip Jordanov, Neuropsychologist at Neurofied

Update: 2019-12-16
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Description

Why do we separate our plastic but end up throwing it in the trash anyway? How can we work with cognitive bias to nudge people toward healthier choices? And how do urinal flies save thousands of Euros every year?


Joost & Brian speak with Philip Jordanov, Cognitive Neuropsychologist at Neurofied. He answers these questions and discusses with us how understanding of human behavior can help us fight climate change.


Key Topics


Behavior change, cognitive bias, sustainability, neuroanatomy, evolutionary psychology, dual-systems processing theory, mental models, Amsterdam Fashion Week, ethical persuasion, artificial intelligence, systems thinking


Philip’s E-mail Address


philip@neurofied.com


References



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What does neuroscience have to do with the climate crisis? /w Philip Jordanov, Neuropsychologist at Neurofied

What does neuroscience have to do with the climate crisis? /w Philip Jordanov, Neuropsychologist at Neurofied

Joost MF Liebregts, Brian Pagá