DiscoverShots of Purpose#17 What does neuroscience have to do with the climate crisis? /w Philip Jordanov, Neuropsychologist
#17 What does neuroscience have to do with the climate crisis? /w Philip Jordanov, Neuropsychologist

#17 What does neuroscience have to do with the climate crisis? /w Philip Jordanov, Neuropsychologist

Update: 2019-12-16
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Description

Why do we separate our plastic but end up throwing it in the trash anyway? How can we work with cognitive bias to nudge people toward healthier choices? And how do urinal flies save thousands of Euros every year?
Joost & Brian speak with Philip Jordanov, Cognitive Neuropsychologist at Neurofied. He answers these questions and discusses with us how understanding of human behavior can help us fight climate change.
Key Topics
Behavior change, cognitive bias, sustainability, neuroanatomy, evolutionary psychology, dual-systems processing theory, mental models, Amsterdam Fashion Week, ethical persuasion, artificial intelligence, systems thinking
Philip’s E-mail Address
philip@neurofied.com
References

Thinking Fast and Slow, Daniel Kahneman
Origins of the urinal fly
Elephant and the rider
Evolution and Neanderthals
Intro to Systems Thinking

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#17 What does neuroscience have to do with the climate crisis? /w Philip Jordanov, Neuropsychologist

#17 What does neuroscience have to do with the climate crisis? /w Philip Jordanov, Neuropsychologist

Joost Liebregts, Brian Pagán