DiscoverIndustrial MarketerIndustrial Marketing Is More Complex Than Just B2B for Manufacturing and Distribution
Industrial Marketing Is More Complex Than Just B2B for Manufacturing and Distribution

Industrial Marketing Is More Complex Than Just B2B for Manufacturing and Distribution

Update: 2021-01-13
Share

Description

Industrial Marketing is not simply B2B marketing for manufacturing and distribution. Industrial Marketing involves a narrow audience and a long buying cycle. Many manufacturing companies have an engineering-driven culture that traditionally focuses on product features as opposed to customer solutions.

Comments 
loading
00:00
00:00
1.0x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

Industrial Marketing Is More Complex Than Just B2B for Manufacturing and Distribution

Industrial Marketing Is More Complex Than Just B2B for Manufacturing and Distribution

Joey Strawn & Nels Jensen