The warmest podcast from sunny Argentina. One of the best advertising directors I had the honor to work with – Sebastian Schor.

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Director that has shot 60+ successful advertising campaigns for such brands as made more than 60 campaigns for brands such as Coca-Cola, Spotify, Ford, KFC, MasterCard, Telefónica, Bud Light, Chrysler, WhatsApp & inDrive as well as documentary and fiction projects.

Listen to learn:

• How winning the World Cup framed and changed the brand of Argentina and football. How the Argentinian team created the story and narrative and drama in winning the Cup.


• How to become a successful advertising and movie director? How to go through work in radio, film, in television as an actor, announcer, producer, editor, screenwriter, restaurant owner, and of course, director.


• How being honest & straightforward in collaboration between client, agency, and director can deliver the best results faster & cheaper.


• How to manage creative blocks and frustrations? Spoiler - just keep on working. “Inspiration has to find you working”


• How advertising director role changed in the last 30 years and how it will change?


• How to shoot ads in 3 different frames: horizontal, square, and vertical. As smartphones are now the new TV.


• Is advertising and art or science or both? Spoiler - it’s a tricky mix that you need to find the right balance.


• Can we shoot advertising remotely? Through Zoom? And not being physically present on the set?


• How to constantly learn, and get inspiration and flow of new ideas? How to learn from small and big things around you?


• How not get lost on the internet that has e-v-e-r-y-t-h-i-n-g? How to search for new ideas and meanings in the ocean on everything?