Devin speaks with Eric Wood, Senior VP of Product Experience at 42dot, a subsidiary of Hyundai. He's also the former head of design at Rivian. Eric has been at the forefront of using software to transform the automotive world – not just in how cars are built, but in how we experience them. In this conversation, we explore what happens when you stop designing cars around horsepower and steel and start designing them as programmable machines instead. We also dig into the global competition shaping the future of cars and the rare moment when science fiction actually gets it right.

02:01 Camp Mode: origin story

04:41 Rethinking power and unlocking new features

07:24 Software vs. hardware: the changing nature of cars

11:07 Nostalgia and the evolution of car experiences

12:33 Designing features out of existence

15:57 Global competition and iterative speed

22:25 Lightening round

Links

Devin Liddell on LinkedIn

Eric Wood on LinkedIn

Teague

About the Host: Futurist Devin Liddell

Devin Liddell is the Principal Futurist at Teague. With over two decades of experience in innovation and design strategy, Devin has worked with industry giants like Boeing, Intel, and Nike, helping organizations anticipate changes across both near- and far-term horizons to create their preferred futures. Devin is a frequent contributor to Fast Company. 

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