![What new-age brands are getting wrong [S02, #8]](https://img.transistor.fm/3VW5jtE2AP2faPl2ELQMM7_SGw-x2bBus5fXiA4_Cmk/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE4MjUyOTEv/MTcxMTk0NDYyMy1h/cnR3b3JrLmpwZw.jpg "What new-age brands are getting wrong [S02, #8]")
What new-age brands are getting wrong [S02, #8]
Description
Every year, millions of new brands emerge. In the digital age, where our attention spans are less than that of goldfish, a cohesive brand strategy must be crafted to capture consumer attention. In this episode, Vani tells Amit Ray about what makes a business a "brand" and the mistakes new-age brands are making.
👉 Listen to the podcast to learn about:-
04:50 - Marketing is not just advertising
09:24 - View the problem from the consumer lens
13:32 - Noticeability for the sake of noticeability
23:16 - Simple things that new-age founders must get right
đź“„ Click here to read the transcript
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This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒 CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in to get marketing solutions that work in the real world.
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