At what point in your private practice journey should you open new locations? What are the three essential things you need for sustainable private practice success and growth? Why is grit the number one thing you need to succeed in the first six months of opening your practice? 

This podcast episode is a snippet from the Group Practice Boss Conference that concluded in May 2025. Enjoy a selection of the consultant Q&A panel! 

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In This Podcast



* When to consider opening a second location 

* Three tips for early-stage practice growth 

* What to do well in the first 6 months to succeed 



When to consider opening a second location 



For me, not only do I bring new clinicians on when my others get 60% full or when my practice gets 60% full, but when I am at max capacity. So, if I have a seven-office location and all of my offices are full, and all of my clinicians are over that 60% mark, or as a practice we’re over that 60% mark, I’m looking at opening a new location. (Nicole) 



For Nicole – and other Practice of the Practice consultants – that 60% mark is the key to knowing when you need to start looking at expanding your business, either in hiring more staff, opening up a new location, or both!

Additionally, Nicole explains that you can also consider opening up an additional location when you have noticed a strong new need or niche within your community that needs to be filled and is in alignment with your practice’s brand and clinicians’ sets of expertise.

Three tips for early-stage practice growth

While you may not yet be at the stage to open additional locations, your focus may be more on growing what you already have into a stronger, more successful business. Brandon’s three tips for this are: 

1 – Mindset: Get your perspective and mindset to approach your goals with the right frame of mind. 

2 – Discipline 



“Determine if success can inspire prolonged lingering inside nasty environments”, and those environments can be internal or external. If you are comfortable with being uncomfortable, then it’s time to make those decisions. (Brandon) 



This is Brandon’s acronym for “discipline”: “Determine if success can inspire prolonged lingering inside nasty environments.” 

If and when you can train yourself to be comfortable with discomfort, you will make it much easier for yourself to grow your business and do what needs to be done for success to occur. 

3 – Humility: For Brandon,