I am sure as photographers we have all heard this phrase “You’re too expensive” or “I can’t afford that” or “I only paid $100 for my last shoot and got all the images” or “I’m going to have to mortgage my house to pay your prices” and yes that last one was one response I got to a $400 photography shoot!

Finding a good response to these comments is often something photographers struggle with.

Now here’s a snippet:

I just finished editing a shoot and a client and they ended up buying the most expensive package out of 3. Why? Well there was definitely an emotional response to the photos when they saw them and they valued the images and the service I provided. Never assume your client can’t afford your services as you may be surprised at what they will want.

We end up wanting to offer a discount as we know the client is uncomfortable with our prices and we don’t want to lose them. This will devalue your services. Don’t feel flustered and blurt out a number to appease your client. This never works out well. 

Your clients will end up setting your prices if you allow them to. Some photographers allow their clients to do this, they feel bad and think they are doing their clients a favour by reducing their prices. However, if you reduce your price then you are effectively telling your client you are too expensive. 

Some of us find we need to defend ourselves and this is a bad habit to get into. Your prices are your prices and a client doesn’t have to book you if they feel your pricing isn’t a good fit for them. It also works the other way around where as a photographer you don’t have to take clients that aren’t inline with your pricing. They are probably not your ideal client.

You will always get objections around your price so don’t take this personally. It is part of doing business. If you don’t get any objections to your pricing you may not be charging enough so it isn’t always a bad thing.

READ THE FULL BLOG AT https://www.helen.co.nz/tips-advice/what-to-say-when-a-client-says-youre-too-expensive/