What to do when your client doesn't know who their competitors are.
Description
Most of the time, when you're running strategic planning for a client, they're going to be pretty certain of who they're competing with.
But, every now and then, you'll run across a client who either doesn't know, or they think they're competing with every other business in their vertical.
This is especially true now that we no longer live in a "local competition" world. It's no longer a matter of Googling, "Hair stylist, Austin, TX" for example.
In this episode, I'm going to show you some places you can go to uncover your client's competition when even they don't know. This will give you a list you can take back to your client to refresh their memory, narrow down the reality, and give you a starting point to do your actual competitive analysis. Because you can't start that without knowing who you're analyzing!
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