When Everything's Working, How Do You Avoid Getting Complacent? | Peer Effect Post Bag
Description
"When everything looks like it's working, how do you avoid getting complacent?"
That's Sarah's question - and it's the dream problem most founders wish they had.
Welcome to the Peer Effect Post Bag, where James Johnson and Freddie Birley tackle your toughest founder questions. This week, we explore what happens when you finally reach that rare moment where nothing's on fire, your team is stable, clients are happy, and your numbers look good. The question is: how do you use that gift of time without falling into complacency or wasting the opportunity?
In this episode, we unpack:
- Why it's so rare for founders to feel like everything's working (and why you should celebrate when it happens)
- The difference between urgent tasks and important non-urgent work that drives real impact
- How to shift from executor mode to creator mode when the fires aren't burning
- Why "slow is smooth and smooth is fast" – and how to use breathing room strategically
- The importance of gathering feedback and reconnecting with your team during calm periods
Plus, James and Freddie discuss the founder isolation paradox – how coaches support 10-12 founders whilst having no one to support them, and why peer networks matter.
👆 If you're in that rare moment where things feel stable, or you're wondering how to make the most of breathing room when you finally get it, this conversation will help you turn that gift into a strategic advantage.
Got a question for the Post Bag? Send it to hello@peer-effect.com
More from James:
Connect with James on LinkedIn or at peer-effect.com
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