DiscoverCamera Eats First by: Two Market GirlsWhen Vegan Companies Attack (Lightlife vs Beyond and Impossible)
When Vegan Companies Attack (Lightlife vs Beyond and Impossible)

When Vegan Companies Attack (Lightlife vs Beyond and Impossible)

Update: 2020-08-31
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What do you do when a company you want to support makes an ugly move? Lightlife launched a campaign for their new 'clean' burger that spends most of its time attacking Beyond Meat and Impossible Foods. Oatly received investment funding from a firm that contributes to the global housing crisis. Two very different situations are making our conscious consumer reflexes kick in.


Lightlife campaign: https://lightlife.com/cleanbreak/


Beyond Meat's response: https://vegconomist.com/companies-and-portraits/burger-wars-beyond-meat-and-impossible-foods-fight-back-read-their-official-rebuttals-to-lightlife/


Impossible Food's response: https://medium.com/impossible-foods/setting-the-record-straight-an-open-letter-to-lightlife-in-response-to-its-false-claims-about-8e7193e9847b


Oatly and Blackstone: https://www.theguardian.com/us-news/2019/mar/26/blackstone-group-accused-global-housing-crisis-un



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When Vegan Companies Attack (Lightlife vs Beyond and Impossible)

When Vegan Companies Attack (Lightlife vs Beyond and Impossible)

Two Market Girls