When Vegan Companies Attack (Lightlife vs Beyond and Impossible)
What do you do when a company you want to support makes an ugly move? Lightlife launched a campaign for their new 'clean' burger that spends most of its time attacking Beyond Meat and Impossible Foods. Oatly received investment funding from a firm that contributes to the global housing crisis. Two very different situations are making our conscious consumer reflexes kick in.
Lightlife campaign: https://lightlife.com/cleanbreak/
Send in a voice message: https://anchor.fm/camera-eats-first/message