When did 'INFLUENCER' become a dirty word?
Update: 2023-12-29
Description
Today’s episode is our LAST episode of the year! Thank you sooo much for coming along on this try babies journey - we have SO many exciting guests in the works for 2024!
Today we unpack the dirty little word known as ‘influencer’... there are over 65 million influencers on Instagram as of 2023 and up to 60% of millennials and Gen Z’s are stating they’d like to become an influencer for their career.
So if this is such as an aspirational job title, where is all the shame and judgment coming from?
On today's episode Michelle and Lucy cover:
- Why do people hate influencers?
- What skills does being an influencer full time require?
- Do you have to be a sell out to grow your audience and become an influencer?
- How much money do influencers actually make?
- What’s the difference between a creator and an influencer?
- How many male influencers receive hate compared to women?
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