DiscoverThe Daniel Latto Podcast ShowWhen is a 'Lead' not a Lead! - What to watch out for with Lead Generation Companies
When is a 'Lead' not a Lead! - What to watch out for with Lead Generation Companies

When is a 'Lead' not a Lead! - What to watch out for with Lead Generation Companies

Update: 2025-08-27
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I've heard 'leads' described in all sorts of ways to make it sound like there's a lot being generated.

There's only a few things that we'll call a 'lead', and I'm going to run through what those are, and what those ARE NOT!

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When is a 'Lead' not a Lead! - What to watch out for with Lead Generation Companies

When is a 'Lead' not a Lead! - What to watch out for with Lead Generation Companies